BMW i3 - Test Drive Notes

I've been test driving an electric car over the course of last weekend - the BMW i3.  It turns out that a lot of people are curious about electric vehicles, so I thought that it would be useful to write down some thoughts and impressions.

Short version - my next company car will be a "Solar Orange" i3.

Here are a few pictures of the demonstrator car that I've been testing.

The i3 feels big and airy inside, and can comfortably seat four adults although if you want to squeeze in another, they'll be sitting on cup holders in the middle of the back seat.  The boot (trunk) isn't huge, but is comfortably sufficient for most purposes, and the back seats fold down to provide a load of extra space.  Everything looks super modern, from the two screens that cover all of the instrumentation displays, to the blue piping around the steering wheel, and the iDrive menu on the car's computer has a lot more features and settings in it than the one in my current car.

Electric vehicles are generally rather more expensive to buy than their ICE (internal combustion engine) competitors, even though the government currently offers a £5000 incentive payment towards the cost in order to help drive adoption.  The running costs are much less, however, with fuel costs per mile coming in at something like 10-15% of the cost of petrol or diesel.  Servicing is cheaper too - electric motors are a lot simpler than traditional engines, and there's a lot less to wear out or go wrong.

Driving the i3

Driving the i3 is really very easy.  You get in, press the brake pedal and the On button to switch the car on.  Then, move into drive and off you go.

The most surprising thing about driving the i3 is just how fast it feels.  In fact, it has a 0-60mph time of 7.2 seconds. which means that it's much nippier than my current car.  The electric motor just delivers loads of torque whenever you put your foot down.  There are no gears, and no uneven delivery of power depending on engine revs, it just goes.  I live somewhere with a lot of hills, and the i3 just effortlessly sailed up and down them.

The second most surprising thing about driving the i3 is the regenerative braking that kicks in when you lift off the accelerator.  When you lift your foot, the car slows quickly, the brake lights come on, and the battery charges.  So if you want to coast, you'll find that you still have to press the accelerator pedal a little, and if you anticipate the road ahead, you will rarely have to use the brake pedal to stop the car.  I found that this encouraged me to look ahead, and try to stop the car using only the regenerative braking, a habit that will certainly increase the range.


The biggest and most obvious difference between traditional ICE cars and electric vehicles lies in the limited range of the latter.  My brief experience indicates that the i3 has a real-world range of something like 80-100 miles if driven sensibly.  This is a lot less than my current car, a diesel which can drive 600-700 miles on a tank.

Almost all of our family car journeys are well within this sort of distance, but even so it turns out that worrying about whether you'll have enough charge to make any given journey is common enough to actually have a name.  BMW have taken a number of steps in the design of the i3 to try and alleviate this "range anxiety".

First of all, the concept of range is deeply integrated into the navigation system.

Immediately upon looking at the map, it is obvious what the range will be on the current charge.  Click the picture to see the full image, although it does not do justice to the bright, clear, and sharp looking screens in the car.  It's not just a circle, so it is clearly taking into account more than just the distance as the crow flies.  Notably the range changes significantly and dynamically based on driving style, and so you can increase it quite a bit by driving more gently, and using the eco modes provided.

There are three driving modes, called "COMFORT", "ECO PRO", and "ECO PRO+".  COMFORT mode offers best driving performance and allows unrestricted use of the climate control and other battery consuming extras.  Conversely, in ECO PRO+ mode, the car limits the speed to 56mph, and severely reduces the level of climate control. ECO PRO (without the plus) mode does some of this, but also provides access to additional screens containing feedback on driving style, as shown in the picture.  The smooth road and the 5 star scores for Acceleration and Anticipation indicate that I was doing pretty well. Making economical driving into a kind of game is a very clever move on BMW's part, and it's probably going to be important to get good at this game, in order to get the most out of the i3.

In addition to being range-aware, the satnav knows all about the national network of charging points, and can display them along with their status (free or occupied).  The one shown in the picture was apparently available at the time when I took the picture, indicated by the green light on the list, and on the map icon.

The DC fast charge option, in my view an essential add-on, allows compatible public charging points to charge the car from empty to 80% in half an hour.  This makes it possible to make longer journeys with one or two 30 minute breaks in the middle.

Finally, BMW offer a "range extender" option, which is a small and quiet motorcycle engine that sits under the floor of the boot (trunk) and recharges the battery.  My demonstrator did not have this option, but apparently it adds another 80-100 miles onto the range and I am sure that it is very well executed.  To me, however, this feels much more mundane and ordinary - I don't want to be queueing up for petrol (gas) in my electric car.


We all loved the i3, although some family members are unconvinced by my selection of Solar Orange for the colour - hopefully they'll come around!  We're all looking forward to the new car arriving early next year; it feels like the future.

Hitler discovers that his generals don't have enough men or materiel to obey his orders

Last night, I watched "Der Untergang", a subtitled German film about the fall of the Third Reich, from the perspective of Hitler and those around him at the end.  It had one of those Downfall videos in the middle of it. Perhaps this could have been entitled "Hitler discovers that his generals don't have enough men or materiel to obey his orders, and that he's going to lose the war".

Not that funny, as you can see.

Frivolity aside, this is an amazing and powerful film.  The reason why the parodies are so funny is that Bruno Ganz's Hitler is played with a passion and rage (not to mention detachment from reality) that is entirely plausible as a reaction to the destruction of his dreams of world domination.  It is of course hilariously over the top as a reaction to the relegation of Sheffield United, or to being told off for ending a sentence with a preposition. Note - both these links are rather sweary, so perhaps not safe for work.

The parodies are funny, no doubt about it, but you should also consider spending the 2.5 hours to watch the actual movie.  It's really very very good.

Loving Pzizz

I’m not sure I’ve ever done anything like a product review on here before, but I’m really excited about Pzizz at the moment.  It’s a software package that generates customisable random soundtracks that combine NLP techniques and binaural beats with music and sound effects to help you sleep.  I’ve never had any trouble getting to sleep at night, but what I *do* suffer from is periods of low energy during the day, particularly in the afternoon, and that’s where Pzizz comes in.  Pzizz lets me take 20 minute “power naps” that give me a significant boost, out of all proportion to the amount of time that they take.

This may sound a bit fanciful, so here’s an example.  Three weeks ago, I had to get some stuff finished, and pulled my first all-nighter for some years.  I was on the go from 5am on a Tuesday morning until 5am the following Wednesday .  By about 10pm on Tuesday, I was seriously flagging and went to bed for a 20 minute Pzizz nap.  After that, I got up and was able to keep going for the remaining 6.5 hours.  That’s not to say that I wasn’t in a sleep deprived haze for the following two days, but it helped me to get the job done.

You can use Pzizz to instantly produce a nap soundtrack on the spot, but I normally use the batch export capability which creates a bunch of mp3s and automatically adds them to iTunes for export onto my iPhone.  I’ve managed to nap in all sorts of unlikely places, using this, including on planes and trains.  When I’ve listened to them all, I just delete them and create some more.  It would be a bit more convenient if it added them to iTunes as a podcast, which would give them a flag to tell me whether I’d listened to them or not, and allow iTunes to automatically manage them for me.  However, the real solution here is a Pzizz iPhone app, and I’m happy to note that there’s some evidence that they are at least thinking about doing one.  If you want to have a try of Pzizz, there’s a sample mp3 on their download page.

Another thing I like about Pzizz is the people who make it.  I like that they license me to use it on up to 3 computers, which can be any combination of Mac and Windows.  I like their lifetime free upgrade policy, which is the same now as it was in January 2006 when I first bought it.  Most of all, I like the fact that real human beings answer the e-mails that I send to them, and in a friendly personable way, rather than with corporate PR speak.

I have been recommending Pzizz to people for around three years now, and I’m sure that I’ll keep doing so.  Great product, great company.

(You can wake up now!)